Zenith targets Spotify listeners with SBS On Demand media campaign
Zenith’s new media campaign for SBS sees the media agency partner up with Spotify for a new customised digital experienced aimed at driving awareness for SBS On Demand.
The ‘Demand Different’ campaign aims to reconnect with lapsed SBS On Demand viewers by curating a custom SBS weekly playlist based on each Spotify user’s unique music preferences, tapping into Spotify’s enhanced algorithms.
The campaign allows SBS to showcase titles across its SBS On Demand catalogue, spruiking the platform as a “world-class” streaming destination.
