Zitcha teams up with Broadsign to drive better integration in retail media and OOH

Retail media platform Zitcha has leveraged Broadsign’s out-of-home (OOH) technology in a new integration that will allow retailers to maximise and monetise in-store display networks.

The partnership will support retailers and their advertising partners to develop more holistic offsite marketing strategies, enabling advertisers to easily view and book in-store inventory, review campaign performance alongside other media channel and utilise retailer’s first-party data for more effective customer targeting and attribution reporting.