2014 Annual: Our 2015 Predictions
Each year the Mumbrella team makes a number of predictions about the year ahead. Below you can finds some rather conservative predictions along with a couple of bold one (yes, we know we’re going out a limb on some of these). You can also see how we did on our 2014 predict (answer not great).
1.I’m a Celebrity a surprise hit
The Big Bash League gives Ten a strong start to 2015, and this year the constant repetition of ads for I’m a Celebrity plus strategic leaks about who will be appearing give the show a debut audience of 1.4m, falling to 900,000 for the regular shows, but comfortably winning its timeslot for the struggling network.
Likelihood: 6/10
Ok with Netflix, Stan et al in 2015 how long can the ridiculous broadband caps that telstra and optus impose be sustained? honestly I use nearly 10% of my 100GB cable plan just to watch a HD movie on iTunes. All these streaming services will hit a wall in terms of mass penetration until and unless reasonably priced, high performance plans from othe incumbent suppliers allow you to watch say 50 hours of streamed HD content per mth plus do everything else you do. Caps are stupid, especially on cable.
Can I add New Year’s resolutions to your predictions?
Let’s make these New Years resolutions on behalf of casting directors in TV advertising:
(1) The ‘everyman’ cliche of the male with the patchy, attempted beard, is over. Peak Beard was in 2009, helpful for men with bad skin, or who were uncertain of their masculinity, growing stubble as evidence of puberty. Move on.
(2) redheads do NOT tick the “minorities checkbox”. No, they don’t. You haven’t left whitey-zone, and nobody likes rangas anyway. Plenty of talented people of Asian or other background to choose from.
(3) women in the front seats of cars “dancing” with their arms and a contorted face don’t look cool, they look stupid and make the car brand look naff and try-hard.
There you go. A happy new year for consumers.
Paddo. I know what. Get a subscription with a higher download limit. I hardly make a dent on my 500Gb.