2014 Annual: the year that was – August
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.
August was kickstarted with a fun campaign from Realestate.com.au. The brand campaign featured Hollywood star and former Governor of California Arnold Schwarzenegger who confuses Australia and his homeland Australia, using the site to search for a new house to move home.
Mumbrella revealed that Mark Britt CEO of Nine Entertainment’s digital division Mi9 was departing after three years in the role.
