2014 Annual: the year that was – April
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.
April Fools! A number of brands got in on the action, including Optus’ prank that it was launching an app to allow your four-legged friend to text you.
April saw a number of accounts put out to pitch, including Meat & Livestock Australia reviewing its creative agency arrangements, putting BMF and Host on alert and Cricket Australia pitching its creative account putting incumbent GPY&R on notice.
In TV news, Network Ten admitted it paid for a prison cell “interview” featuring convicted Australian drug smuggler Renae Lawrence on her time sharing a cell with Schapelle Corby and Charlie Pickering departed The Project.
Quote: “In TV news, Network Ten admitted it paid for a prison cell ‘interview’ featuring convicted Australian drug smuggler Renae Lawrence on her time sharing a cell with Schapelle Corby . . . ” Thank you for pointing that out Mumbrella and further facts about Schapelle’s ordeal can be found at http://www.expendable.tv
And still you fail to refer to The Expendable Project. Quite clearly you are part of the same sneering rump that has spent 10 years smearing and censoring.