2014 Annual: the year that was – March
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.
The month kicked off with French owned automotive brand Citroen appointing 303Lowe to handle both its creative and media account.
Mumbrella published an analysis on where Channel Ten had gone wrong after starting the year with improved ratings and an air of optimism audience shares declined severely for Network Ten.
Dick Smith said he would continue to use the OzEmite name despite the decision by IP Australia to strike the trademark off the register following a battle with Roger Ramsey’s Aussiemite. He later decided to appeal IP Australia’s decision.
