2021 will be the year of the switch
It’s never been more important for retail to connect with consumers, writes founder and director of Fifth Dimension Consulting Lyndall Spooner
With consumers walking away from known brands that they have purchased for many years, to those that are distinctive and can effectively respond to the shifts consumers have undergone in their values and desire for increased tangible and intangible value – 2021 will be the year consumers make the switch.
The pandemic has disrupted our lives in so many ways. One of the key areas is how we think and what we value – and in turn this is changing how we shop and what we want.
COVID pushed many people online not just out of necessity but increasingly by preference. Australia Post announced in May last year that online shopping had increased by 80 percent during the pandemic. This figure has continued to remain strong despite getting COVID community transmission under control.
