Top Stories:
- Australian Grand Prix Corporation begin search for creative agency
- Ad watchdog rules against Wicked Campers use of Obama slogan with Hitler image
- Content marketing a ‘slow burn’, as creators question if brands can be ‘authentic’
- Devondale ad showing woman struggling to climb fence ruled not sexist
- Fairfax’s smh.com.au reclaims Nielsen online news rankings top spot
- Media agencies score well on workplace conditions in bid to improve staff retention
- TV: Seven’s share slips as Big Brother builds for Nine
- Tourism Australia to launch new Asia push
- Dr Mumbo: Consumer pyschologist dopplegangers
- Credit where it’s due: Devondale – brave and bold marketing to build a brand
Latest creative:
Ergon Energy use Grim Llama to warn people to be safe around electricity
https://www.youtube.com/watch?v=auSwfcDunRQ
Game of Thrones star Natalie Dormer retells traveller’s tale in Contiki campaign:
It’s so confused. Perhaps the copy was written in Korean then mis-translated by their agency? Doesn’t tell any story.