2m+ tune in for Melbourne Cup on Seven
The Melbourne Cup brought nearly 2.2m viewers to Channel Seven on Tuesday afternoon, making it the most watched program of the day.
The presentation of The Melbourne Cup to jockey Damian Oliver for his win on Gai Waterhouse’s horse Fiorente rated 1.8m. And an average 1.4m watched the build up to the race, according to OzTam’s preliminary overnight metro ratings.
However, because ozTAM does not measure out of home viewing such as in offices and pubs, it is likely that the number of viewers is underreported.
Wake Up Channel Ten !!
39,000 viewers is awful. I expect they will soon be losing their special guests, viewers, advertisers and any so called profit very shortly.
So much for the revival under new management and lets not highlight another failure for Chairman Lachlan.
Disappointing figures for Boland and Co.
If the network expected viewers to drop because of the Cup Day holiday then why didn’t they just launch the show the following Monday?
Studio 10 is a solid effort and much better than the garbage on Seven and Nine. However Wake Up needs fixing quickly, otherwise it will likely suffer a slow inevitable death.
The promotion for Wake Up appeared to promise a younger, smarter format but it seems just as bland and ‘mumsy’ as the others. I popped it on for a bit this morning in the 7.30 block and found the hosts furiously agreeing with each other about Kate Middleton and Kim Kardashian’s post-pregnancy bodies, typical Sunrise/Today material. If they want to chase the established breakfast demographic instead of trying to expand the pie then good for them, but it doesn’t seem to play to the hosts’ strengths (no one is going to buy that James Mathison cares about this) and it’s hard to see the incentive for people to switch over.
Even the dreadful Sky News does better than Wake Up. Enough said.
Can I suggest some ideas for the Ten ‘execs’ to consider. I do think there IS room for a 3rd breakfast/morning show. They traditionally turnover decent advert coin, with advertorials, cross-promoting. See Sunrise, see (GMA with Bert – which rated higher than any of the current morning shows.
1. Either merge/extend Wake up/Studio 10
2. Get ‘solid’ hosts – I think Sarah Harris is the next Sam Armitage, but isn’t too giggly and is far surprioer. Channel 9 now, must be disappointed they let a good talent go.
3. Include a solid journo/presence to serve it up to Ch 7/9 – ie. a Derryn Hinch or Steve Vizard type? – 35 year old young “blokes” don’t cut it. At least these guys have a reasonable, ‘watch/pull factor’. Currently it’s very dull, but with a solid news anchor (Tarsh Beling). The other two seem disinterested other than their own ‘agenda’ – who exactly are they trying to appeal to??
4. Further, ditch the expensive ‘Manly’ beach set – why is this essential?? 25 minutes from city. And no worthy interviewee will bust their guts to make it to the beach for an interview – ie. politicians, international artists (ie. live music!) who stay in city hotels;
5. Kill the ‘mirror mirror’, pre-recorded news. Doesn’t work! Need to be live in the studio, reading live news.
6. Extend the size of the desk! It looks like they’re trying to make room for one another. Maybe push back the camera, increase/adjust the desk size. ‘Tash’ on the left looks like a short person excluded from the conversation (if you call it that) until she interjects;
7. If you can’t beat them join them. It’s always going to be the same thing, gift-wrapped differently – breakfast tv is breakfast tv. The ratings don’t lie
Note, I’m 25 yo (‘gen Y’). I’m not dumb; I don’t expect to be dumbed down. Please don’t consider out generation as ignorant, disengaged with current affairs. Yet again Ch 10 fails their market/market pitch. Seriously, I could produce a better show/s from my apartment, without any more coin. At least I ‘get’ the demographic. Again, ch 10 doesn’t. They’re all over the shop.
I really like studio 10. Jess & Sarah are fresh and genuine.