Three ideas that will screw with the mind of a lazy marketer

March 16, 2016 8:54

Consumer expectations are rapidly evolving, argues Doug Nicol in this guest post, which looks at the how marketers will need to rapidly evolve for a more transparent digitally-focused world.

It’s an exciting time for creatively minded and curious marketers with a strong sense of inventiveness about the future.

Everything in our world is evolving and you can can either be an agent of change or a whining victim who talks about how it used to be.

If you are a mono-skilled, blinkered and not particularly interested marketer, the next three ideas will confuse you. If you are excited about the possibilities these and many other emerging ideas give us, your best is yet to come:

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Angie Kelly 16 Mar 16

Wow – so interesting. Thanks Doug. This is all great to know as I transition from a 25-year career in newspaper journalism to the world of PR and try to get my head around all the new ways to communicate! Amazing.

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Nick Mason 16 Mar 16

Great read. Fantastic to see the younger generation driving positive change. I believe in time, we will see an end to ‘the race to the bottom’ in the way big brands appeal to the lowest common denominator. Hope so anyway

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