303 MullenLowe debuts first campaign for tonies’ Australian launch

303 MullenLowe has unveiled its first integrated marketing activity for global children’s audio storytelling company tonies as part of the agency’s launch into the Australian market.

Earlier this year, tonies appointed 303 MullenLowe as its integrated trans-Tasman agency of record following a competitive pitch.

As part of the tonies ANZ launch campaign, 303 MullenLowe helped coordinate a launch event co-produced with Bluemouth Interactive, held at Melbourne’s Museum of Play and Art and featuring children’s entertainer Emma Memma.