‘It has to be Heinz’: Global campaign lands down under via TBWA Sydney

Heinz has extended its global ‘It has to be Heinz’ platform down under, showcasing ketchup’s role in distinctly Aussie moments.

The campaign captures moments where Aussies find themselves unable to resist licking drops of Ketchup off of anything caught in the Ketchup crossfire.

Kraft Heinz ANZ chief marketing officer Michael Magee said: “We are incredibly excited to bring a truly Aussie insight to the It has to be Heinz platform by showing the role and driving consideration for Heinz Ketchup during uniquely Aussie consumption occasions like having a pie at the footy.