‘This is truly an Australian-first’: IKEA issues call out for living billboard activation participant

Furniture titan IKEA is on the lookout for “Australia’s worst sleeper” to take centre stage in its ‘Sleep Billboard’.

Based at the Overseas Passenger Terminal in Sydney’s Circular Quay, the unorthodox sleep billboard is a 3D structure with a glass side, designed by the furniture company’s sleep experts to provide the country’s worst sleeper with the optimal environment for them to catch some shut-eye.

The set up has been created to satisfy IKEA’s 6 Sleep Essentials – air quality, temperature, comfort, sound, decluttering and light. And while the public will be able to observe the person moving about (and sleeping) inside the billboard’s bedroom in-person, the 24-hour event will also be live streamed on IKEA Australia’s TikTok account.