First impressions matter with oOh!media’s latest Melbourne Airport installation
OOh!media, has set up a “a first of its-kind full-motion immersive digital walkway” to dazzle visitors and overseas passengers as they arrive at Tullamarine Airport in Melbourne.
The walkway’s dimensions cover a length of 66 metres and a height of 2.25 metres, stretching as long as an Airbus A350. It’s situated just before the airport’s Duty-Free area, allowing brands to cement themselves in the minds of travellers and engage with them.
The OOH offering’s launch partners include telecommunication company Vodafone, banking institution Commonwealth Bank, and more.
