303Lowe enjoys the ride at Effies with grand prize

Perth based agency 303Lowe has been awarded the top prize at the 4th Effie Awards for its ‘Enjoy the Ride’ campaign. The Grand Effie winning campaign created effective behavioural change in drivers, resulting in Western Australia’s lowest road toll attributable to speeding in a decade. The campaign, for The Office of Road Safety of Western Australia, also picked up to

George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget.

Chairman of the Australian Effie Awards, Matthew Melhuish said in a press release: “Marketing thinking has moved on a lot in recent years and the greater availability of data is helping to advance accountability and results based approaches. These awards are a wonderful showcase of excellent strategic thinking, bold campaign ideas, new measurement techniques, clever use of insight and great ROI and they set the bar for us all.”