Influencer marketing start-up hires marketing director

Influencer marketing start-up Visual Amplifiers has appointed former George Patterson Y&R general manager Amy Luca as marketing director. 

Luca

Luca was appointed GM at GPY&R in December 2013, finishing up with the creative agency in 2015.

The hire comes as the start-up ramps up activity and planning for 2016 after a founding year which included campaigns for brands including Uniqlo, eBay, ASOS, Toby’s Estate, The Horse and General Pants.