3M wants to ‘end manky’ with bandages that stick
Manufacturer 3M is calling on Australians to use bandages which will actually stay on in the shower in a bid to ‘end manky’ in its latest campaign.
Promoting its Nexcare Blister range, Penso has launched a new campaign for the brand poking fun at the gross situations which arise from having bandages fall off in unwanted places.
The tagline used in the campaign is ‘The Bandage That Sticks’
Thanks very much for the coverage of this campaign. We’re really proud of it.
However in the use of the competitor brand, Bandaid, you’ve highlighted the challenge that Nexcare is facing.
Through the use of superior 3M adhesives and materials, we believe Nexcare is a superior product. The bandage that sticks.
We can only hope that our ad sticks in people’s minds (ha ha). Tough ask, but slowly, slowy.