Brands’ social stances affect half of Australians’ buying decisions, survey finds

Over half of Australians make purchase decisions based on a brand’s social and political stances particularly on fair trade, global warming and animal cruelty, a study has found.

Commissioned by public relations agency Hotwire, The Issue with Brands survey found the political and social issues which have the most impact on purchase decisions are fair trade at 39%, global warming and animal cruelty at 34%.