72andSunny hires Ross Berthinussen as executive strategy director in Sydney

Former head of strategy at M&C Saatchi, Ross Berthinussen, has come on board at 72andSunny in Sydney as executive strategy director.

Berthinussen had been heading up M&C Saatchi-backed creative agency Ugly alongside Anomaly Amsterdam’s founding partner and CEO Hazelle Klonhammer, and TBWA’s ex executive creative director Gary McCreadie, however after one year in business McCreadie departed to become ECD at 303 MullenLowe. The agency then shut in October.

Berthinussen has also worked in London at Grey and BBH

72andSunny launched in Australia in 2017, and has worked with clients including Ebay and Optus. Since launch, it has also made a number of key hires including appointing Micah Walker as executive creative director, and The Monkeys’ Tara Jaijee as business development director.