72andSunny lands billion-dollar tech platform as new client

The 72andSunny team will be tasked with developing the first local above-the-line advertising campaign for Australian-founded, global workplace management tech platform, Deputy.

Deputy is an Australian-founded tech platform that helps businesses that use shift workers with their rostering, timesheets and HR.

Founded in Australia in 2008, the company achieved a billion-dollar valuation in 2024, but has kept all advertising in-house. Last year it started the search for an external agency, in order to “accelerate growth and defend market share against competitors.”