72andSunny lands billion-dollar tech platform as new client
The 72andSunny team will be tasked with developing the first local above-the-line advertising campaign for Australian-founded, global workplace management tech platform, Deputy.
Deputy is an Australian-founded tech platform that helps businesses that use shift workers with their rostering, timesheets and HR.
Founded in Australia in 2008, the company achieved a billion-dollar valuation in 2024, but has kept all advertising in-house. Last year it started the search for an external agency, in order to “accelerate growth and defend market share against competitors.”
Kesh Vallot Shannon, Deputy’s senior VP of global marketing, explained: “We were looking for a creative agency who understood our market, our customer and our purpose as a company.
“72andSunny stood out from the pack and their belief in optimism resonated with our internal culture.”
Ross Berthinussen, ANZ president of 72andSunny, added: “We’re enjoying putting optimism into action to unlock possibilities with this ambitious team.
“Shift workers are a huge part of the workforce and are underserved by innovation.
“Deputy makes a significant difference to the experience of both the businesses who use it and the shift workers they employ.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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