‘A fantastic researcher’: Think HQ’s team gets a boost from ex-Bastion insights GM
Positive change agency, Think HQ, has tapped a Bastion alumni to take on the role of head of cross-cultural research.
Isabel Zhang boasts more than two decades’ worth of experience in multicultural and cross-cultural research garnered from working across the Asia Pacific, including Australia, Singapore and Malaysia.
She spent more than six years at independent agency Bastion, from July 2018 to November 2024, where she worked as head of cross-cultural insights before becoming general manager of cross cultural insights in June 2022.
