Coles brings its product range down down

Coles is planning to reduce its range by at least 10%, in a bid to increase margins, but experts and stakeholders alike are warning this could be yet another blow for suppliers.

The AFR reports that the supermarket giant has been consulting with Bain over past months in a bid to increase profits, with Coles chief commercial officer Anna Croft first signalling the change during an investor call in November.

At the time, Croft said the supermarket would be “simplifying” and “reinvesting in the categories in the space that makes the most amount of difference to customers”.

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