A good week for independent media
For all the justifiable fears about a drop in media plurality with the changes at Fairfax this week, three of the best pieces I’ve read over the last few days all came from independent media.
For starters, this was the week that The Conversation, co-founded by Andrew Jaspan, really arrived .
I’m sure that it helped that he used to edit The Age, but Jaspan’s decision to kick off the week with a special focus on the future of the company proved to be perfect timing when CEO Greg Hywood made his dramatic announcement just a few hours later. The Conversation set the agenda, and continued to produce a variety of perspectives on the Fairfax situation, and then turned to coverage of News Limited’s restructure.
Yes, you’re a real supporter of independent media aren’t you Tim? Really committed to the principles?
Hi mmm,
I suspect you’re trying to make an arch point, and I might be missing it. You do know we’re an independent publisher ourselves, right?
Cheers,
Tim – Mumbrella
Ummm … Tim … that would be Bernard Lagan.
Thanks, John. Duly amended. (I blame their font…)
“used to edit The Age… another former Fairfax editor… yet another former Fairfax journo…”
Not really seeing the thesis borne out here.
So the future is sound with independent media because they write about the demise of established media? Is this because they are independent of the resources to do the big jobs? Or because they have lots of people who used to be at Fairfax? Are they independent of advertisers? (Some evidence of that in the case of the Conversation etc)? Or of their owners’ interests (not so much evidence of that)?
Really Tim?
You really have to stop listening to some of the drivel you are served up about online. Seriously.Your smarter than that.
Is the conversation profitable? Is the Global Mail profitable?
The answer is no.
And you honestly believe the future of independent journalism is safe. Despite the fact there is no business model supporting it? Seriously?
Do the maths. How long would it take a publisher to recoup the COST of a strong investigiaive journalism piece online? Say a journo spent 3 months on a big story.Costs the proprietor (say) $30k to produce. Not an unreasonable amount for an important story.
Now at a $5 cpm what proportion of Australia’s population would have to read that story for it to pay is way?
Only 6,000,0000 readers and then we are in clover with those rivers of banner ad gold flowing straight through to the bottom line.
Yes. The future is bright for independent media.
PS An anecdote from Eric Beecher does equate to a healthy independent media.
Hi AB&GRLC,
I’d suggest reading the article again. I think you’re answering some points I haven’t actually made.
I stand by my view that the independent sites I mentioned had a good week last week.
Have they got sustainable business models? That’s a debate that’s worth having, but it’s not an argument I was trying to make here.
Is the future of journalism safe? That’s a debate that’s worth having too, but again it’s not an argument I was trying to make here.
Cheers,
Tim – Mumbrella