‘A shit load of money and a world famous A-lister rarely makes a good ad’: Creatives on Super Bowl LVII commercials
After last year’s Crypto-fest, will the usual suspects like celebrities and humour land in this year’s Super Bowl ads? Mumbrella asks Ogilvy ANZ’s CCO Toby Talbot and DDB Melbourne’s ECD Psembi Kinstan.
It’s that time of the year again: Super Bowl LVII is set to hit the Australian screens through Seven’s broadcast today.
Apart from being one of the biggest sporting events in the world, Super Bowl’s wealth of commercial opportunities also makes it a creative’s playground. With the absence of a commercial event on the same scale, Mumbrella even asked some creatives last year whether Chirstmas should be Australia’s Super Bowl moment.
So what do they think of this year’s Big Game ads?
