‘A threat to all Australian retailers’: Millions turn to Amazon as local retailers struggle

Amazon Australian has added 1.1 million new customers over the last year as the likes of David Jones and Target lose ground and Myer and Big W tread water.

Amazon’s 1.1 million new customers brings its Australian customer base to 7.9 million, as of June 2024, with Amazon shoppers considered “high-frequency” shoppers, making an average of six purchases a year on the platform.

In terms of frequency, this trumps the three JB Hi-Fi visits an average customer makes, and the four visitors to Myer, and is second to just Kmart customers, who visit a store (or digital outlet) an average of 7.5 times.