‘A transformative moment’: Merchantwise Group acquires Jaywing and Frank Digital

August 14, 2025 11:15

Merchantwise Group is on a mission to become a “top five independent marketing and media agency”. To accelerate this growth, the group has made a major acquisition, boosting its capabilities across AI-powered media, data strategy, performance marketing, UX/UI, and digital product development.

The integrated group has today announced the acquisition of Jaywing and Frank Digital, marking its second major purchase in 2025, and third in the past three years. Earlier this year, it acquired The Social CliQ and The Content CliQ and in 2023, it bought RQ Media, which includes Three Scoops.

Smaller purchases in recent years include indie creative agency Ruck and licensing agency The Dot Collective, which has been integrated into the group’s growing brand management division comprising Merchantwise and Asembl.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.