Merchantwise Group acquires Talia Datt’s social and content agencies

February 17, 2025 10:23

Merchantwise Group has bolstered its brand management division with two social media and influencer marketing agency acquisitions.

Aiming to position itself as an “innovative, full-service brand management, marketing, and media agency” and continue on the growth it has experienced in the past five years, the acquisitions mark a strategic new chapter for the group, with the aim to sit at the forefront of social media, UGC, and influencer marketing.

The Social CliQ and The Content CliQ join Merchantwise Group’s growing brand management division – comprising Merchantwise and Asembl – which represents a number of iconic gaming, entertainment, FMCG, and lifestyle brands, including Microsoft, Xbox, Call of Duty, Peppa Pig, Violent Crumble, Bundaberg Rum, and more.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.