The Iconic brings ‘Got You Looking’ campaign into 2025, via Dentsu Creative and Love Media

February 17, 2025 10:13

Online fashion retailer, The Iconic, is gearing up to roll out a new iteration of its ‘Got You Looking’ masterbrand campaign, via Love Media and Dentsu Creative.

The latest version of the platform’s campaign seeks to leverage “elevated and unforgettable double-take moments” to showcase the wide range of styles The Iconic presents to consumers.

‘Got You Looking’ first entered the market in February 2024, and has had two more phases since – one in April that featured five Australian athletes, including breakdancer Rachael ‘Raygun’ Gunn and swimmer Alexa Leary; the other in September.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.