THE ICONIC’s ‘Got You Looking’ platform enters next phase, via Dentsu Creative and Love Media

THE ICONIC, has released the next stage of its ‘Got You Looking’ masterbrand platform.

The new phase – created within a partnership with Love Media and Dentsu Creative – focuses on THE ICONIC’s sport, beauty, wellness, home and fashion offerings for spring, with the overall goal of revitalising the brand’s in-market presence while reminding consumers why “they love shopping at THE ICONIC”.

The brand utilised the results from a campaign effectiveness study to develop a more refined media strategy. In its current iteration, the platform will prioritise leveraging Amplified Intelligence’s Attention Prove to bolster if performance in the digital media space.