A young girl rights her wrongs to earn a family trip to McDonald’s in latest ad

February 3, 2020 10:36

A mischievous little girl named Lucy busies herself putting all of her wrongdoings right in order to earn a meal at McDonald’s, in the fast-food chain’s latest ad from DDB Sydney.

The wider campaign, which began with the TVCs ‘Landmark’ and ‘Almost Home’ last year, is exploring the different roles that McDonald’s plays in the lives of Australians.

The ad, set to Nancy Sinatra’s ‘These Boots Are Made For Walking’, shows Lucy repairing her brother’s toy, scooping car keys out of a fish tank, scraping stickers off the dining table, painting over ‘Brothers are…” graffiti on the cubby house and washing the pink dye out of the dog’s fur.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics