McDonald’s celebrates its brand with a long journey home

McDonald’s has tapped into the role its restaurants play in Australians’ lives in its latest brand push from DBB Sydney.

The ad, titled ‘Almost Home’, follows the journey of a truck driver and his beloved dog, Louie, as they travel across the country and home to their family. The campaign captures the insight that no matter where you go, there will always be a Macca’s.

The ad is a follow up to the campaign that launched earlier this year, which celebrated how McDonald’s has earned its place as a landmark in the geography of Australians’ minds.