NRMA reminds drivers to ‘protect what’s precious’ this Christmas with pavlova-filled campaign
NRMA Insurance is reminding Australians of what is actually precious to them when they take the wheel over the Christmas holidays.
The TVC, created by Colenso BBDO, juxtaposes the importance placed on protecting a delicate pavlova compared to that of a couple’s two young children, as they drive to a Christmas party.
The message delivered at the end is ‘Protect what’s Precious’.
The irony of going to a NZ agency to make an ad featuring a pavlova… it’s like they’re rubbing it in
NZ…rightful owners of pavlovas and creativity
Didn’t know the Monkeys had lost NRMA to Colenso.
When did that happen?
Hi Don,
As stated in the story above – “This is Colenso BBDO’s first work for NRMA Insurance, in its capacity as lead creative agency for NRMA parent company IAG NZ. The Monkeys are the lead creative agency for IAG Australia.”
The Monkeys still hold NRMA in Australia, but IAG NZ is handled by Colenso BBDO.
Thanks,
Hannah – Mumbrella
The journey of a pavlova done last year by Woolworths.But a NZ agency probably wouldn’t know that.
but the ad is for Australia? kinda confusing don’t you think?
Call the NRMA to see if your car insurance covers a pavlova. Well, guess what.
C’mon guys, this is the third time this year the exact same idea is being released. There was already a fight in Belgium over who was first …
https://www.safetycake.be/home/en
https://www.volvocars.com/nl-be/waarom-volvo/de-wereld-van-volvo/verhalen-en-inspiratie/slow-down-cake