AAMI saves the AFL Grand Final in latest campaign

October 1, 2024 1:22

To coincide with this past weekend’s AFL Grand Final, AAMI launched a campaign that saw it become the game’s saviour after its ball went missing.

The campaign used an activation that blended humour and drama, and broadcast it to more than 2 million fans nationwide. The offering consisted of several well-known talents – Ryan ‘Fitzy’ Fitzgerald, The Inspired Unemployed, Paralympian Alexa Leary and Lee Lin Chin – coming together to tell the story of the AFL’s ball found missing, and the country-wide search to find it.

Trent Cotchin and Mon Conti – AAMI ambassadors – led “the live-action sequence”.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.