AANA responds to OPC’s claims new ad code ‘fails to protect children from unhealthy food marketing’

August 4, 2022 10:12

The Obesity Policy Coalition warned last week the advertising industry’s new code is failing to protect kids from unhealthy food marketing after an Oreo cookies ad shown during the Lego Masters finale was found not to target children despite appearing in one of Australia’s most popular general entertainment shows for children.

In response to the claim, the Australian Association of National Advertisers (AANA) has today released a response supporting the effectiveness of the new Food & Beverage Advertising Code.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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