ABC beats Seven for audience share as absence of My Kitchen Rules hands Nine the night
The ABC scored a rare audience share victory over Channel Seven as the Easter break for its blockbuster reality series My Kitchen Rules saw the channel beaten into third place.
Last night also saw Channel Ten’s new US comedy The Odd Couple lose viewers in its second outing, posting a metro audience of 630,000 down from last week’s debut of 709,000, according to preliminary overnight OzTam ratings.
A second episode of the series at 8pm was watched by 624,000 and in the absence of Seven’s My Kitchen Rules helped Ten to an audience share of 12 per cent. Seven managed a share of 17 per cent but the ABC pulled a share of 17.9 per cent. Nine won the night with a share of 21.3 per cent.
https://www.youtube.com/watch?v=JxWAoJ7ZILA
I hate that line “we are currently in a non-ratings period.”
Ratings should work simply by the ratings agency saying “guess what, guys, last week was a ratings week. Here’s how you went . . .”
Wouldn’t that put the wind up the program managers and sundry smart-arses who hold off programming for “ratings periods” and then whinge and bitch about piracy and downloading.
If they didn’t know until AFTER THE EVENT that they were being measured (at random) then they couldn’t run off to advertisers chest-thumping and saying “aren’t we good compared to the opposition” – which would make ratings (and ad buying) so much fairer and so much more consumer oriented.
Yeah, go on, tell me how much it would never work “because that’s the way we have always done it . . .”
I agree with you, and at the same time we should have more than the 8000 boxes around and let us put some in regional areas, not that Hobart is in a regional area it is treated as such.
I’m with Rosco
Ratings are conducted 365 days a year 24 hours a day.
Regional markets are measured. The remoter rural areas aren’t measured purely for financial reasons.
A sample of 5,500 households and 13,000 people every day is many orders of magnitude larger than things such as political polls whish seem to get election after election correct.
Then why, factoid, does the article repeat the oft-quoted line, “We are currently in a non-ratings period.” And why do all media anxiously wait for “the ratings” to come out – which are based on “ratings periods”.
This whole area needs a complete rethink.
Simply because they also don’t know the facts as well.
The ‘ratings period’ is a hangover form the days of TV diaries, that ended in 1991 when daily overnight ratings via PeopleMeters were introduced.
The networks accumulate 40 weeks a year of peak programming in order to report on who wins the year, but outside of that no-one in the industry relies on that as they have the data every morning every day of the year.