ABC hunts for new marketing chief

The ABC has begun the search for a new marketing leader, just months after appointing former Droga5 chief strategist Milla McPhee as its director of audiences.

The national broadcaster is recruiting a head of marketing who will report to McPhee and lead the development of a refreshed marketing strategy across the organisation.

The position has been held by Rebecca Robertson in a contractual capacity since August 2024, following Karen Madden’s temporary move to lead the audiences division.

Both executives have agency and media backgrounds: Robertson from Howatson+Co and Madden from Nine.