ABC1 climbs Monday ratings ladder ahead of Ten
While Nine remained on top in Monday’s ratings among the main channels, ABC1 surged into third place behind Seven with viewers tuning into its news and current affairs shows.
In overall free-to-air TV viewing, Nine’s main channel attracted a 28.9 per cent share, ahead of Seven with 26.9 per cent. This was followed by ABC1 with 16.3 per cent, then Ten with 15.2 per cent, according to overnight preliminary OzTam data in the main metro markets.
The latest results for the latter two channels was in contrast to last Monday when ABC1 had a 13.9 per cent share, behind Ten’s 17.4 per cent.
ABC1 made it onto the top 15 list with its evening news, Australian Story and the Four Corners investigation into scientology.
Last night marks My Kitchen Rules evolution into an almost exact replica of Masterchef, at least in content terms anyway.
Can someone explain why Ten persist with dedicating their only HD channel to ONE?
For such a consistently small audience share (even ABC3 frequently beats ONE), Ten seem to be pissing away the opportunity to simulcast their flagship shows in HD.
Personally I find it really unsatisfying watching their dull smudgy SD broadcast!
J-Hay, Channel Ten will stick with ONE while it delivers such a highly marketable audience. It is the first port of call for advertisers with a male focused product, and as long as it delivers on CPM, they’ll buy it.
I believe that under the Broadcasting Act they can’t simulcast – hence ONE is sport.