ABCs: ACP Magazines’ two worst performers pulled from audit; Zoo continues fall
'Expertly curated'
'Engaged readership'
ACP Magazines has pulled its struggling soft porn titles People and Picture from being audited just three months after they were among the biggest falling weekly titles in the country.
People fell by 26% to 29,834, while Picture fell by 24% to 56,215 according to the previous set of Audit Bureau of Circulations data.
A spokesman told Mumbrella that it stood by the “expertly curated” titles, saying: “These titles are still very much part of the ACP portfolio. Many magazines don’t audit and in this case the advertisers are fine with that – and of course less administration is involved. Over the last year’s audits Picture and People sold nearly 4 million copies, at a $4.60 cover price, proving they continue to deliver on target with expertly curated content to their loyal and engaged readership.”
Women with fake breasts in obligatory red bikini three sizes too small – check!
Jokes lifted straight from The Simpsons – check!
Self-submitted photos from women to ugly to get a modelling contract – check!
13-year-old bogan “humour” – check!
Time to do something new ZOO? Check!
It’s interesting that there are no people with more twitter followers than some of these magazines. At some point they are going to struggle to get people to do interviews if they can just tweet or facebook to more people than their readership.
First time Grazia has gone under 50,000? Hahahaha it has never been OVER 50,000, even at its “peak”.