ABCs: Zoo Weekly loses 35 per cent of circulation as market continues to decline
The weekly magazines market continues to decline with titles such as Zoo Weekly, BRW, Famous, and OK! all recording year-on-year double digit drops.
The biggest fall in the latest round of figures from the Audit Bureau of Circulations was Bauer Media Group’s men’s title Zoo Weekly with a 34.47 per cent decline representing what may be its most dramatic to date. The title boasts a 46,000 circulation on the publication’s website and dropped from more than 60,000 in the same period last year to 40,000 this year. This follows a 25 per cent decline recorded in the previous audit period.
Just five years ago, Zoo’s circulation was three times the size it is now.
Fairfax Media’s business title Business Review Weekly (BRW) saw a 27.85 per cent fall in circulation for what is likely to be its final appearance in the circulation numbers. Fairfax will drop the weekly print edition of the title from December.
Zoo needs to die or totally reinvent. Take that cover pictured as an example, it’s so 1998. Big fake boobs, unattractive nobody and, get this, Simpsons jokes!!!! How cutting-edge and 2014 that isn’t! I’m guessing Zoo’s audience is 15-24 year olds. Do the editorial staff even have the remotest idea how to engage that audience? Or is it that they’ve basically given up reading print all together?