Absolut encourages allies to ‘make love louder’ and share their love letters for the LGBTIQ+ community

Vodka label Absolut is asking allies and friends of the LGBTIQ+ community to become more vocal supporters ahead of 2020 Sydney Gay and Lesbian Mardi Gras, by sharing their ‘Absolut Love Letters’.

The integrated campaign brings together LGBTIQ+ people with their loved ones, as they share messages of support. Absolut’s goal is to collate and distribute one of the largest collections of positive messages for the community and share it across the country.

OOH is leading the campaign, with appearances along the Mardi Gras Parade route and in metro areas across the country.