Active Aussies bounce back to fitness: How this unreachable audience can add more muscle to your next campaign
Aussies are on the way back to living and enjoying life like they used to before COVID-19 struck the nation. A good majority have even picked up new and healthy habits, carving out more time for activities that improve mental and physical fitness.
The closure of essential venues like health and fitness clubs has taken an enormous toll on the nation’s mental and physical wellbeing. And while snap lockdowns are still a potential reality, as we emerge out of the recent and hopefully the last COVID wave, people are bouncing back to their normal habits just as quickly.
Aussies just wanna have fun-damentally better health
Australians are prioritising their mental health and fitness goals more than ever before. In our Active health club network, we use our DART facial analytics platform to measure audiences weekly. The recent findings across reopening states, NSW and VIC clearly demonstrate a rapid resurgence in fitness and health club visitation.
VMO is Australia and New Zealand’s industry leader in digital-out-of-home, built for maximum audience attention and designed to deliver your brand outstanding results. The VMO network provides brands quality digital advertising across a range of key consumer destinations giving brands the attention they deserve.
