Ad spend back 8.5%, remains ‘unexpectedly weak’ in October

December 3, 2019 9:55

Despite some industry figures predicting the end of the year would see a turn for ad spend, October’s Standard Media Index (SMI) ad spend data shows total agency bookings were back 8.5% over the period, with all major media reporting lower bookings.

The report also reflects the first time in months that the Australian and New Zealand markets are in sync from a demand perspective, but in NZ that follows five months of consecutive growth and an abnormally buoyant September due to the Rugby World Cup and elections.

October didn’t bring the relief the industry was hoping for

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

ad spend October SMI Standard Media Index

4 COMMENTS

Excuse! 3 Dec 19

I’m forwarding this article straight to my ever whinging Sales Director. Take that!

User ID not verified.

sales manager 3 Dec 19

But why are we not beating YoY every year!?

We need never ending growth, that’s what shareholders want. Never ending growth like a cancer. It’s capitalism at its finest.

User ID not verified.

Tim 3 Dec 19

Hannah, would it be possible to share results by medium? Radio, tv etc

User ID not verified.

Hannah Blackiston 4 Dec 19

Hi Tim,

Unfortunately, the information included in the story is the only information we are provided – but I’ll see if we can get some more in-depth figures for next month.

Thanks,

Hannah – Mumbrella