Ad-tech firm Cartelux partners with Renault to begin national rollout of localised dealership advertising

September 21, 2022 7:00

Cartelux, an Australian ad tech company, has today expanded its existing partnership with Renault Australia which will see the company’s centralised digital marketing solution rolled out across the entire Renault Australia Dealer Network.

The roll-out commenced on 1 September, following an extensive testing period with selected dealers. Participating dealers saw an uplift in their web traffic of between 20-80% during the period. The Cartelux software is used to target potential Australian customers in all states and territories through Renault’s 54 dealerships giving every dealer a live media analytics function to track ad performance.

Cartelux already has partnerships with Ford Motors ASEAN, MINI, and Google.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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