Ad watchdog clears Berlei ‘time to be kind’ bra ad for TV despite Facebook’s rejection
Australia’s Advertising Standards Board has cleared Berlei’s ‘Womankind’ ad for broadcast despite Facebook and Instagram banning the ad “out of fear of potential offence to the community” in September.
Created by Accenture’s The Monkeys, the commercial features the different things women’s breasts have endured in the name of fashion over the years.
Seems to me that nipples are all over the place on TV – broadcasts of swimming meets for starters. Of course they are usually on men’s chests. My personal experience is that they look much the same as those of women.
Oi, how twisted are you to see an ad about how women constantly have to torture their tits for society’s benefit and say ‘yeah, this is too sexual for me’
I am so glad that the Berlei ad wasn’t banned! I’ve been loving what Berlei are doing generally with their marketing at the moment. We’ve been getting such a diverse range of models, and I adored the Serena Williams series!
I just think it’s such a fantastic video, really legitimately representative of the relationship between women and our bras. To argue that the video is sexualising women is to say that everything we do is inherently sexual, which I think is total rubbish.
I’m actually running a university campaign at the moment called ‘If the Bra Fits’, raising awareness of the importance of finding a proper fitted bra.
Would love it if you had a chance to take a look!
Holly
I can’t stand the ad and it’s disrespectful to women there is no need to have breasts bouncing around.. You wouldn’t see differently shapes and sizes in men’s genitals bouncing around on an ad ? not a fan at all..goodbye berlei
I hate the Berli ad it makes me cringe every time I watch it, someone said sexy or sexiest, no I don’t think that but think it is appalling and donot think I should have to watch it but have no choice I am already watching a programme. Some info about the ad states that it screens from 8.00pm I put the tv on around 3.00pm and ad was already on tv. Some ads you can get use to or find funny but I really do hate this ad In my opinion the ad is inappropriate and unnecessary I hope it is taken off tv soon it is not a nice ad and I don’t want it in my face all the time.