Ad wrap: Victoria Bitter launches its new cricket campaign; Lego and Woolworths celebrate Christmas; plus Ford and Nimble
Mumbrella wraps up a few of the latest ads.
Cricket season is in full swing, and this year Victoria Bitter has eschewed flashy gimmicks like its scoreboard and smart watch for a celebration of hard fandom, giving fans their chance to get their names on the one day jerseys of the Aussie side.
https://www.youtube.com/watch?v=dm_q675pd0Y
Why is it Droga5 copped a beating for their work on Woolies, but the work produced by Leos somehow is attributed to the client’s failings?
It is beige, uninspiring and lacks any retail nous. While I am sure WW is a huge challenge as a client, this works smells of an agency who don’t know how to handle a large retailer.
I can’t remember marketing & advertising coming up so frequently in presentations by the board of a major public company as an explanation for their corporate failings and profit downgrades, yet Leos escapes scrutiny. Surely the trade press could put it to Todd / Bos, as they seem to be able to PR all of their other work (or in the case of Gruen, critique everyone else’s).