ADF Careers pulls back the curtain on Defence Force life, via VML and COLLIDER
ADF Careers has launched a new campaign that brings viewers into the unique, high-energy worlds of ADF personnel, via VML and COLLIDER.
Having redesigned its recruitment site last month, the Australian Defence Force (ADF) has now expanded on its recruitment efforts with its ‘Unlike any other job’ brand platform.
Using a COLLIDER-produced, Rupert Sanders-directed hero film that captures the professional and personal experiences of ADF workers overseas and within Australia, the campaign was developed to show the broad range of defensive careers the ADF offers, covering space, air, cyber, land and maritime divisions. The footage also highlights the advanced technology used by the ADF.
Any idea on the budget for all this? Would be interesting to know how many recruits they’d seek to gain from this campaign.