Adland producing ‘mediocre crap’, warns David Droga
The advertising industry’s most celebrated Australian creative David Droga has warned that brands are producing “a lot of mediocre crap” because executives put energy into justifying mediocrity rather than delivering great work.
Speaking on a panel at Advertising Week New York, the founder of agency Droga5 said one reason he had been inspired to start his agency a decade ago was to be free to do better work.
Droga: “A lot of mediocre crap”
Droga5 is one of the world’s most awarded agencies, with clients including Coca-Cola, Google, Heineken, Motorola, Under Armour, T-Mobile, Toyota, Unilever and the Barack Obama election campaign.
Looks like someone is jealous of Ted’s client list.
You put Droga in a creative role in today’s day and age and his tune will quickly change. We’ve come a long way since dream clients like Triple M provided an unlimited budget with the creative freedom to do whatever you wanted. Welcome to 2016 Droga.
I just searched my artwork repo for “droga”, and got pages and pages of the same ‘mediocre crap’, spanning several years.
He’s right.
Big data vs big idea.
Big AL
Thankfully there was only a period of about 6 years of it, here in Aus.