Live Blog: The ads of Super Bowl 50

February 8, 2016 10:50

Some think it’s a football game, but the real battle at Super Bowl 50 happened between the plays and on social media when America’s biggest advertisers went head to head to lure consumers with the best ads of the year in the most expensive timeslot on TV – around $5m for 30 seconds.

With an Aussie is in the mix as one of three finalists in Dorito’s Crash the Super Bowl competition Mumbrella live blogged the best ads, with expert commentary from Simon Lee, executive creative and partner at The Hallway.

2:45pm: We’ll leave you with the ad which is going to get talked about most after its showing in the first half, the incredible and disturbing ‘PuppyMonkeyBaby’ Mountain Dew spot.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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Live Blog: The ads of Super Bowl 50

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