Adshel says marketers aren’t using digital outdoor to ‘capacity’ claiming new study shows contextual ads are ‘19% more effective’
Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed.
Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities.
It has now released research, carried out in conjunction with neuroscience firm Neuro-Insight, claiming adverts placed with contextual relevance are 19 per cent more effective than those which are not.
19% more effective, 119% more expensive
yep spot on Mitch.
I think they said 19 times more effective, not 19%? anyways, will someone in outdoor explain what they mean when they say ‘Contextual ads’ ? You know . . . provide some examples (and actual context) for this usage?
apologies: article quotes both “19 times” and “19%” more effective. Which is it guys? helluva lot of difference. . .
Hi Mike – It’s 19%: our bad. Now amended – thanks for letting us know.
Cheers,
Tim – Mumbrella