Melissa Hopkins to head up M&C Saatchi’s Optus business following departure of Chiquita King

Melissa Hopkins

M&C Saatchi has appointed the former UK-based Vodafone global head of brand marcomms, Melissa Hopkins, to work across the agency’s Optus business following the departure of the former client lead midway through a pitch process.

Hopkins, an Australian, will return to Sydney after more than three years at Vodafone UK where she had responsibility for the brand across 23 global markets.

She departed the telco in 2014 and set up her own own management consultancy business, Brand Collective, which catered for international start-ups and businesses requiring transformation.